Mega Fedt
A media lab with a face of its own.
A playful identity for a media lab creating films and stills. A versatile mark and metallic colour variations support music videos, commercials, short films and art projects.
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Built to play.
The mark reads as a small character, assembled from simple geometric forms. Metallic variations and compact arrangements leave room for different creative applications.
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Out in the world.
Two clothing concepts show the mark and wordmark at different scales, keeping the face recognisable.
Identity design by Björgvin Guðjónsson. MegaFedt was founded by Gísli Dúa and Tom Manshaus. Original guide and clothing concepts from weemad.com.