Personal Football Trainer
A personal coach. A professional badge.
An identity for a personal football trainer in Denmark. A close, professional approach to coaching meets the visual language of FIFA, giving the brand a familiar connection to its audience.
One badge. Many skills.
A black-and-gold crest anchors the identity. Player silhouettes turn individual training skills into a family of badges, carried from the graphic system onto coaching clothing.
Coaching, up close.
The training ground stays at the centre of the communication. Action and equipment photographs support the badge in landscape graphics; portrait formats bring the coach and player forward.
From the pitch to the screen.
The digital presentation keeps the coaching personal. Training photography, the crest and a clear message carry across the desktop and mobile website.
The identity in motion.
Two original films extend the presentation beyond still imagery. Play them here to see the coaching brand move.
Personal Football Trainer — film 1
Personal Football Trainer — film 2
Identity and branding by Björgvin Guðjónsson. Originally published in October 2019. Original campaign imagery and films from the Behance presentation.
Also on Behance ↗