Anne Lise
Handmade with love. Designed with heart.
A chocolate maker who pours her heart into every batch. The identity connects that personal care with elegant lettering and a contemporary interpretation of Icelandic and Danish knitting traditions.
A signature with a heart.
The flowing lines of Ballet became a personal signature, with the opening letter forming a heart. An A–L monogram carries that same gesture into a smaller mark. Both echo the delicate decoration of handmade chocolate.
From knitting to chocolate.
Icelandic and Danish knitting traditions gave the packaging its decorative language. Familiar stitches become fine geometric lines, repeated around the signature and monogram. The original study below shows the cultural references beside the patterns and the chocolate-box application.
One identity. A family of wrappers.
Light wrappers give the signature room to breathe. Colour bands and different patterns distinguish the individual products, while the lettering, monogram and decorative border keep the family together.
Made to be held.
Chocolate brown, warm white and fine gold linework carry the identity into the finished packaging presentation. These two original views show how the lettering and pattern travel across sleeves, lids and the sides of the boxes.
Beyond the chocolate box.
The same visual language extends to a cookie bag, a maker’s apron and a chocolate-spread label. Different formats, connected by the signature, restrained colours and knitting-inspired pattern.
Logotype, monogram, identity and packaging by Björgvin Guðjónsson. Developed in 2022.
Also on Behance ↗