Polynorth
Good weather starts with a good idea.
An identity and website for a manufacturer of polystyrene insulation in Akureyri, northern Iceland. A clear, friendly expression for a technical product—with a promise that connects insulation to everyday comfort.
A compact mark for a northern maker.
A red circular p-mark gives Polynorth a recognisable signature. Paired with a straightforward wordmark, it makes a technical insulation product feel clear and approachable.
Built to work at different scales.
The identity moves between a small product signature and a complete company name. Light and dark versions retain the same simple structure.
From the material to the everyday.
The polystyrene texture is part of the presentation. Branded cushions bring the promise of indoor comfort into an object you can hold.
A company with places to go.
The same mark and red accent carry the identity onto vehicles, clothing and presentation materials. The promise—there is always good weather with Polynorth—connects insulation to comfort indoors.
A digital front door.
The website brings the company, its materials and its promise into one responsive presentation.
Logo, visual identity, presentation materials and web by Björgvin Guðjónsson. Identity guide developed in 2020; project published in 2021.
Also on Behance ↗