GymFyn
An idea with places to go.
A campaign presence carried across outdoor advertising, posters, social media and digital design.
01 / 04
An idea, out in the city.
Portraits appear inside the visual language of a phone screen. Colour and programme labels give each message its own identity across the outdoor series.
02 / 04
The campaign becomes a website.
The same visual idea carries into desktop, tablet and mobile layouts. The devices below show how the campaign adapts across screen sizes.
03 / 04
Where the audience already is.
Social posts and film promotion extend the campaign into everyday feeds, keeping the colour, portraits and programme language connected.
04 / 04
The campaign, together.
A campaign overview brings the portraits, programme labels and formats into one presentation.
Collaborative campaign and design for GymFyn. Portfolio presentation from 2016.
Also on Behance ↗